Medical Challenge Leads to Winning Business Concept
Posted on Friday, April 11, 2014 [1:11 AM]
LWC students Renan Serafim, center, and Loren Cerafice took first
place at the
third-annual LWC Business Concept Competition for their "Medicine
COLUMBIA, Ky. -- Renan Serafim came up
with an award-winning idea when his girlfriend had surgery.
Serafim, an LWC business major from Sorocaba, Brazil, created a
design for the "Medicine Tracker." The design calls for a device
that is a smart bracelet that reminds patients when to take their
medicine and it also stores medical information, which can be
retrieved via a USB plug.
Serafim's "Medicine Tracker" took first place Thursday at the
third-annual LWC Business Concept Competition, coordinated by the
LWC Center for Entrepreneurship and held in Norma and Glen Hodge
Center for Discipleship. A total of 63 LWC students made up 23
teams who competed for the best business concept.
Serafim had the idea for the design for the device after helping
his girlfriend, LWC student Loren Cerafice of Claremont, Calif.,
recover from surgery earlier this semester.
Cerafice went from taking three medicines a day to more than a
half-dozen after she developed an allergic reaction to one of the
medications. Cerafice said it was difficult to keep track of when
to take each dose. Had it not been for Serafim's help, Cerafice
said she might not have taken the right medication because she was
often fatigued from the surgery.
"We needed something to keep track of her medicine, and we didn't
have anything," Serafim said.
After Cerafice recovered, she and Serafim turned his idea into a
business concept, which they hope will attract investors.
When it's time for the patient to take medicine, the
bracelet vibrates and displays the medicine it is time to take. The
bracelet also has a button that allows the patient to call an
ambulance. Emergency could locate the caller through a GSP embedded
in the bracelete.
In addition to first-place honors, Serafim received $1,000 for the
winning idea. A $500 award was given to the overall second-best
idea, and three $100 prizes were awarded for overall presentation,
creativity and potential demand. The event's sponsor was Don
Franklin Family of Dealerships.
Serafim said he plans to use the money to take his concept to
potential investors in the healthcare industry.
"It's not only about the money, but for me it's about getting the
experience -- not only presenting something but generating ideas,"
LWC students Renan Serafim and Loren Cerafice discuss their
"Medicine Tracker" idea.