Marketing Topic of Second LWC Entrepreneurship Seminar

COLUMBIA, Ky. -- The Lindsey Wilson College Center for Entrepreneurship will host a seminar about marketing on Thursday morning.

"Marketing: Turning Your Business Plan into Customers and Dollars" will be the subject of the seminar, which will be held at 11 a.m. CT on Thursday, March 24, at Mulligan's at the Pines at Lindsey Wilson, 275 Country Club Road. The presentation will be given by LWC Assistant Professor of Business Al Eferstein. It is free and open to the public.

The seminar is the second in an eight-part series sponsored by the Lindsey Wilson College Center for Entrepreneurship. The first of the seminars helped entrepreneurs clarify what their prospective businesses will provide for customers.  Developing a marketing plan will help entrepreneurs more accurately determine customers are and how they can turn customers into buyers.

For more information about LWC's Center for Entrepreneurship, contact LWC Director of Community Education and Outreach Linda Grider at griderl@lindsey.edu or (270) 384-7385.