Oct. 20 Seminar to Help Area Businesses Develop Strategic Communication Plan

COLUMBIA, Ky. -- Learning how to develop a successful business communication strategy is the focus of the next seminar in the "Build Your Own Job" Seminar Series sponsored by the Lindsey Wilson College Center for Entrepreneurship.

The free seminar is scheduled for 11 a.m. CT on Thursday, Oct. 20, in Mulligan's restaurant, located at The Pines at Lindsey Wilson golf course, at 275 Country Club Road. A complimentary lunch is included. 

The featured speaker will be LWC Assistant Professor of Communication Anne Streeter.

"Too often business owners think that buying an ad or having a website or Facebook page is all they have to do to increase customers and sales," Streeter said. "But there is more to business communications, including some simple, inexpensive strategies that are often overlooked."

Streeter will discuss a step-by-step method for developing a strategic business communication plan.

Streeter has held a variety of leadership positions in marketing and public relations in diverse industries, including health care, tourism and public utilities. She has also been a small business owner for several ventures, including a souvenir shop in Lahaina, Maui, and more recently of her own marketing and public relations agency. Before moving to Liberty, Ky., in 2003 to pursue a doctorate in communication from University of Kentucky, she was assistant vice president of marketing and public relations for Baptist Health South Florida in Miami. She is accredited in public relations by the Public Relations Society of America.

The last of the six-seminar series offered by Lindsey Wilson's Center for Entrepreneurship will be on "Accounting Practices and Programs" on Thursday, Nov. 17.

To register for a seminar or to get additional information, contact LWC Director of Community Education and Outreach Linda Grider at griderl@lindsey.edu or (270) 384-7385.