media is a great way to stay in touch with friends and relatives,
but it also can be a useful tool in your job search. Employers are
using social media sites like LinkedIn, Twitter, Facebook, and
YouTube to both promote their organizations and connect with
potential job candidates.
social media can help you research employers (critical to your
job-search success), be sure to use it more actively-as a way to
connect with potential employers. By following a few basic tips,
you can use social media to get in front of hiring managers.
There are a few key points to keep in
mind when using social media as a job-search tool.
Create a Profile That Gives a Positive Impression of
Think of it as your online resume: What do you want it to say about
you? Hiring managers can get a stronger sense of who you are, and
if you're a potentially good fit for their company, through your
Aware of the Keywords You Include in Your Profile
This is particularly true for sites focused on professional
networking, such as LinkedIn. Many employers do keyword searches to
find profiles that contain the skill sets they're seeking in
Don't Include Photos, Comments, or Information You Wouldn't
Want a Potential Employer to See
Don't Mix Personal With Professional
The social media you use in your job search has to present you as a
potential employee-not as a friend. Follow the rules for writing a
Make Sure Your Profile Is Error-Free
You wouldn't offer up a resume rife with misspellings, would
Choose Appropriate Contact Information
Your e-mail address or Twitter handle should be professional-a
simple variation on your name, perhaps-rather than suggestive or
Many organizations have embraced social
media as an extension of their hiring practices, and provide
information that you can use to research the organization and
connect with hiring managers and recruiters.
- Check your college/university's social media
groups: Many times, employers join such groups.
- Check social media groups that are focused
around your field of interest or career.
- Search for the social media pages, profiles,
and videos of organizations that interest you. Many organizations
post job descriptions, information about salaries, and more.
- Ask questions. Even something as broad as
"Is anyone hiring in [industry]?" may bring responses, and asking
questions about a specific organization-"What's it like to work at
Company X?" can give you insight into the organization and its
Keep in touch with recruiters or other
decision makers you may interact with in cyberspace.
not be an available opportunity at their organization right now,
but that could change, and you want to be considered when it
in addition to maintaining your network, use social media
to build your network. Don't just establish a
social media presence-work it. Reach out. Interact. You will get
out of social media what you put into it.
Courtesy of the National
Association of Colleges and Employers.